HOW CAN YOU COMMUNICATE YOUR BRAND IMAGE AND PASSION FOR THE ENVIRONMENT WITH THE WORLD?  

By using environmental marketing to create a compelling and well planned messaging strategy that communicates with your target market effectively, while simultaneously inspiring behavioral change in favor of environmental sustainability.

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SOCIAL STRATEGY

Phase 4

Messaging

We do so much more than "social media"

 

It’s crazy to think about the relevance and necessity of a social media strategy and the execution of that strategy. It was not that long ago that shopping from your computer became the norm and that has quickly switched to shopping on your phone and often times through alternative platforms like Instagram, Facebook, and apps, rather than ever even visiting your website!

To add into that, with tourism highly affected due to COVID-19, travel and shopping experiences no longer exist, so those producers who relied on tourists to visit, learn and buy, must now figure out how to create a similar, if not enhanced, experience through social media to still attract those buyers.

 

Because you can get customers through your blog, Pinterest, Tik Tok, YouTube reviewers or even podcasts, you have to be prepared on all shopping outlets, but you have to understand your customer to know which platforms make sense for your business. You also have to invest time into the platforms you choose because each platform needs to be treated differently.

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It’s overwhelming to know what to do and for who, but a lot of it comes down to a comprehensive strategy, plus defining who your customer is and where the bulk of these customers are coming from and shopping through.

 

Once you figure out the where, it’s about packaging your message in different ways to decrease the amount of work and increase the amount of hits. You can create one blog entry that is ultimately broken up and shared in different ways through multiple platforms that all work cohesively to drive traffic/ and that’s the goal! We will integrate all your social accounts to give you the greatest chance of bringing in the most customers simultaneously.

 

Using the content we create for you, coupled with your voice, our research, and the strategy we create for you, we will help you to stand out against the rest!

However, what TRULY sets us apart is what your messages contain. For PlanIt, your messaging includes sustainable business and shopping practices and education about the industry as a whole. Because our goal  is to create conscious businesses and customers, a lot of research and time goes into our messaging so that you are creating value with each public post.

TOGETHER, WE WILL COMMUNICATE YOUR VISION AND MISSION WITH THE WORLD