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Protea Zero Waste Store was created as a response to the world's plastic pollution and waste epidemic; which the beauty and cleaning industry are a large part of. The current form of consumption is no longer sustainable, causing environmental damage, and change is necessary.
Our Environmental Marketing Collective was tasked with creating a branding video to encompass what the Protea stands for. Additionally, PlanIt captured photos and created a series of reels for Protea Zero Waste's social media platforms.