Protea Zero Waste Store was created as a response to the world's plastic pollution and waste epidemic; which the beauty and cleaning industry are a large part of. The current form of consumption is no longer sustainable, causing environmental damage, and change is necessary.
PlanIt Environmental Vision + Branding Agency was tasked with creating a branding video to encompass what the Protea stands for. They are also in discussion for more videos, which will be starting this spring. Additionally, PlanIt captured photographic imagery for Protea Zero Waste's social media platforms.
"I have had and continue to have creative, positive, and inspiring experiences working with Alex and her team. She has been able to grasp the beauty, concept, and mission of our brand and translate that on camera on multiple occasions, whether that be film or photos, going above and beyond what I had even imagined. I really enjoy working with Alex because I am able to free flow ideas with her and every time we come up with something magical. Her vision is clear, work is high quality and everything is done in a timely manner. I appreciate her attention to detail and passion for perfection - that is why her work stands out above the rest! I can't recommend her and her team enough!"
- Lori, owner of Protea Zero Waste Store