I have always wanted to have a job that didn’t feel like work. A job that I could be excited about every single day, that would not only combine the things I care about and I’m good at, but make a difference in the world around me.
My Upbringing
I grew up in a home that always valued the environment. We had a food garden, we composted, we recycled, we didn’t leave the faucets running or the lights on. In my family this was normal behavior, and not “acts of sustainability.“ My family did not understand why people would waste things, why people would not eat leftovers, why people would not reuse containers for other things. To me, we lived normally.
As I grew older, I realized that my family was anything but the norm.
I have been blessed with this unique outlook on the world and my impact within it. I have been exposed to beautiful places others have only dreamed about. I have developed a relationship with nature that felt like an unbreakable bond. In nature I feel relaxed, free, adventurous.
It is a place to spend time with my family, my friends, and my animals. We travel around the world exploring more natural places reveling in the beauty of the world around us. This way of living and thinking has directly translated into the person that I am today.
The Vision
When I started this marketing company many years ago, my vision was always to work in environmental business. In fact it is what I wanted to study in school, but the program was too forward thinking and did not exist yet. I realized I would have to pave my own path, and learn things through internships, jobs, volunteering, traveling, and my community. In the beginning I worked with whoever I could.
I tried to stay within the theme of nature, healthy food, and sustainability. But to be honest, I went astray if money got tight. For the most part though, I always got to work within the field I knew about and felt connected to, so I have always enjoyed the work that I have done.
A few years ago I decided to make O'ahu my home. I hardly knew anyone here. I hardly had any connections. I didn’t even know where on the island I wanted to live, but something about this beautiful place and this beautiful culture was calling me.
This place is unlike any other developed place I have ever been. There is a connection to nature that runs deep; it is the pulse of this land and its people. I quickly got involved with different environmental nonprofits, environmental policy, and I started to make friends who saw the world as I saw it and wanted to make it better just as I did.
So here I am three years into living in this incredible place. There isn’t one day that I take it for granted, not one day that I wish this wasn’t the place I called home. In fact every day I might say I love it more and more. It is this love for this place that makes my desire to protect it even stronger.
The Goal
Finally at 33, I am able to use my experience, my passion, and believe it or not business trends, to create a marketing agency that solely focuses on sustainability. I want to work with businesses that are already Eco-minded, but may be struggling with how to grow and market themselves in this emerging trend. I want to help them become even more sustainable and be great role models in the community.
I also want to work with businesses that maybe know nothing about sustainability and either because they are required to, or see the growing trend, decided that re-strategizing and rebranding towards more environmental ways was the direction they wanted to take their company. I want to go to these companies as a resource, a guide, and a visionary and really help them to re-develop what it is they stand for and what it is they make.
I think there is a lot of room for growth in this area, and not many folks are knowledgeable enough about this, or taking the time to do this with businesses.
Our goal first and foremost is to help businesses, help people, and help the planet. We work above and beyond with our clients, we research, we get involved with legislation, we talk with businesses and suppliers and customers. Environmentalism runs through our veins and we want to share that passion and knowledge with the world.
