How to write your mission vision values

The reality is, most business owners did not go to business school so the things you learn about in business school might not even enter your mind when you’re trying to plan out your business.


This might seem like a silly step but it’s essential because its also essentially your “elevator pitch” when someone asks - “so what’s your business about?”


Your mission is what the purpose is for your business.

For PlanIt, our mission is to serve as a marketing agency for brands who are already environmentally conscious or brands that would like to transition into a more conscious brand and be rebranded as such.

Your vision is where you see your company going.

Our vision is convert more and more businesses to be more sustainable, while helping smaller ones to grow and learn how to market and manage themselves efficiently and strategically. We also desire to educate our community on sustainable lifestyle and business practices, help our surrounding community, promote the concept of environmentally sustainable business to the best of our ability in order to shift the status quo.

Your values are what you hold dear to your heart as a business and a business owner. What you want to be known for and what you stand for.


At PlanIt our number one value is “business for the planet and for the people.” We value decreasing waste and human impact. We value efficiency, integrity, honesty, community, and communication. We value relationship building and trust. We hope to leave the world in a better place than when we entered it.


I encourage you to do some serious brainstorming and reflection work. Who are you as a person, as a leader, as an owner? What is the immediate and long term purpose of your business and how can you create a positive impact on the world around you.


We offer consultancy work and are always willing to bounce ideas and give feedback, so don’t hesitate to reach out!