Lifestraw, a brand under Vestergaard, originally launched as for humanitarian purposes, in order to aid developing countries that lacked in clean water. They have committed to providing clean water to a child in need for every product sold and as of 2018 had provided water to over 2 million children. Additionally, Lifestraw makes products that can be used by every day consumers in their homes, work places, while traveling, and while on adventures.
PlanIt Environmental Vision + Branding was tasked with content creation and introduction of the products in the outdoor rock climbing industry.
"Alexandra is a highly professional and talented filmmaker and photographer. I would recommend working with her on any product or outdoor content."
-Bryan Kimball, Marketing Director at Lifestraw